An Essential Sports Watch - Custom Watch Manufacturer

The design of the TAG Heuer Carrera defines by itself what a sports watch should be. Since the first TAG Heuer Carrera appeared in 1963, its evolution has been constant, although always basing its design and functions on the automobile tradition of which this model is a faithful heir.

There are many of you who come to Custom Handmade Watches store in search of a TAG Heuer Carrera, this week we analyze its characteristics and the history of this luxury watch.

TAG Heuer Carrera, the flagship of TAG

The history of Tag Heuer is linked to the evolution of its most iconic model, the Carrera watch.

More than a hundred years before the first Carreras were launched on the market, Edouard Heuer started working as a craft watchmaker, in 1869 he was able to get the first patents for him. From then on, the contributions of the brand to the development of watchmaking follow one another. Inventions such as the oscillating pinion, the well-known sealed Heuer box or the heart rate monitor dial are some of his first contributions.

Another of the brand's commitments has been accuracy. From very early on, TAG Heuer was concerned with offering exact measuring instruments, the result being that in 1924 the manufacture was chosen to officially time the Olympic Games in Paris, and since then it has remained the brand in charge of measuring Olympic times.

There are many milestones for the brand, but without a doubt, its greatest commercial success came in 1963 with the launch of the first TAG Heuer Carrera.

The evolution of the TAG Heuer Carrera

As we said, the history of TAG Heuer is inextricably linked to that of its most iconic model, the Carrera. The TAG Heuer Carrera reaches our wrists in 1963, in this year TAG decides to introduce a chronograph on the market based on the needs and characteristics of the Carrera Panamericana Rally, a competition developed in the 50s.

From its origin, its design sought a very functional easy-to-see design, with five divisions per second on the bezel. Since its launch it was a best-seller of the manufacture, which over the years has been improving its performance.

In 1965, just two years after its launch, a window showing the day of the month was added to the dial, giving rise to the definitive image of the TAG Heuer Carrera that we know today.

All Carrera follow two basic premises, on the one hand, they are based on the demands of motor sports, on the other, their design is based on the original. Throughout the decades, TAG has maintained this tradition, in 2010 it decided to bring improvements to its new models, but based on the elegance, easy reading and purity of its design. The result was the Carrera Grand Classique, the model chosen to celebrate 150 years of TAG Heuer. To improve its movement, the Caliber 1887 was developed, one of the most precise of those that have been developed throughout the 21st century.

One of the latest myths of the TAG Heuer Carrera has been the design known as Mikropendulums, launched in 2013. This watch was the first magnetic watch with a double tourbillon, a movement made up of 454 pieces patented by the brand.

TAG Heuer Carrera today