Privacy Policy

This comprehensive Privacy Policy meticulously describes the policies and procedures of Watches5 ("we," "our," or "us") regarding the collection, use, storage, protection, and disclosure of your personal information when you visit our website located at www.watches5.com (the "Site") or engage in transactions, such as making a purchase, through the Site.

Your privacy is of paramount importance to us. This document aims to provide you with clear and transparent information about our data practices. By accessing and using the Site, you acknowledge that you have read, understood, and agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with any part of this policy, please discontinue your use of our Site immediately.

1. PERSONAL INFORMATION WE COLLECT

When you interact with our Site, we gather several categories of information, which collectively help us provide and improve our services, process your transactions efficiently, and offer a personalized browsing experience.

A. Information Collected Automatically (Device Information)
Upon visiting the Site, our systems automatically collect specific data about your device and browsing session. This information does not, by itself, reveal your direct identity but may constitute personal data under certain privacy laws. We refer to this as "Device Information."

Device Information encompasses, but is not limited to:

  • Technical Identifiers: Your device’s Internet Protocol (IP) address, browser type and version, time zone setting, and browser plug-in types and versions.

  • On-Site Activity: Information about how you navigate and interact with the Site. This includes the individual web pages or products you view, the websites or search terms that referred you to the Site, the dates and times of your visits, page response times, download errors, and the length of visits to certain pages.

  • Cookies and Similar Technologies: Data regarding the cookies installed on your device. For more detailed information on our use of cookies, please refer to our dedicated Cookie Policy section below.

We employ the following technologies to collect Device Information:

  • Cookies: These are small text files placed on your hard drive by a web page server. They are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie. Cookies allow us to recognize your device and remember your preferences and actions over time. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site effectively.

  • Log Files: These files track actions occurring on the Site and automatically collect data including your IP address, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamps, and clickstream data.

  • Web Beacons, Tags, and Pixels: These are electronic files (also known as clear gifs, pixel tags, or web bugs) used to record information about your browsing behavior on the Site, such as whether you have opened an email or clicked on a particular link.

  • Other Tracking Technologies: We may also utilize session replay scripts, heat mapping tools, and other analytics technologies to better understand user interactions with our Site interface and functionality.

B. Information You Provide Directly (Order Information)
When you make a purchase, attempt to make a purchase, create an account, sign up for our newsletter, or contact our customer service, we collect information you voluntarily provide. This information is essential for fulfilling our contractual obligations to you. We refer to this as "Order Information."

Order Information includes, but is not limited to:

  • Identifiers: Your full name, billing address, shipping address, email address, and telephone number.

  • Financial Data: Payment information details. We accept various payment methods, including credit cards (Visa, Mastercard, American Express, Discover), debit cards, and digital payment processors such as PayPal, Apple Pay, and Google Pay. Please note that we do not store complete credit card numbers on our servers. Payment transactions are encrypted and processed by PCI-DSS compliant third-party payment gateways.

  • Commercial Information: Records of products purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.

  • Communications: Any correspondence, feedback, product reviews, or survey responses you send to us.

C. Information from Other Sources
We may receive limited information about you from third-party sources to help us better understand our customer base and improve our marketing efforts. This may include aggregated demographic information, publicly available data, or updated contact information from data brokers or marketing partners (where permissible by law). We combine this data with information we already hold about you.

When we use the term "Personal Information" in this Privacy Policy, we are collectively referring to both Device Information and Order Information, as defined above.

2. HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the collected Personal Information for various business purposes, grounded in our legitimate business interests, the necessity to perform a contract with you, your consent, or compliance with our legal obligations.

A. Use of Order Information:
We primarily use Order Information to:

  • Fulfill Your Orders: Process your payment information, arrange for shipping, provide you with invoices and order confirmations, and deliver the products and services you have purchased.

  • Customer Service & Communication: Communicate with you regarding your order, account, or inquiries; screen our orders for potential risk, fraud, or violation of our Terms of Service; respond to your comments and questions; and provide customer support.

  • Marketing (with your consent): Where you have opted-in, provide you with information, newsletters, or advertising relating to our products, services, promotions, and events that we believe may be of interest to you. You may opt-out of receiving such communications at any time.

  • Improve Our Offerings: Analyze purchase trends to manage our inventory, develop new products, and enhance the overall quality of our services.

  • Legal & Administrative: Enforce our terms, conditions, and policies; for training, quality assurance, and administrative purposes; and as necessary for legal compliance, such as tax reporting.

B. Use of Device Information:
We use Device Information to:

  • Site Functionality & Security: Load the Site accurately for you, perform security and fraud screening (particularly using your IP address), and ensure the stable and secure operation of our Site.

  • Analytics & Optimization: Generate analytics about how our customers browse and interact with the Site. This helps us understand user behavior, identify technical issues, improve site speed and navigation, and assess the success of our marketing and advertising campaigns.

  • Advertising & Retargeting: We use this information to serve targeted advertisements to you on other websites you may visit. This practice, known as "retargeting" or "remarketing," involves displaying ads for products you viewed on our Site. For more details, see the "Behavioral Advertising" section below.

3. SHARING YOUR PERSONAL INFORMATION

We do not sell your Personal Information to third parties. We share your data only with trusted service providers and partners who assist us in operating our business, subject to strict confidentiality agreements. These third parties are authorized to use your Personal Information only as necessary to provide these services to us.

  • Service Providers: We engage companies and individuals to perform functions on our behalf. Examples include:

    • Payment Processors: Companies like Stripe, PayPal, and others who securely process your payment transactions.

    • Shipping and Fulfillment Partners: Logistics companies such as DHL, FedEx, and UPS, to whom we provide your name, address, and contact details to deliver your orders.

    • Analytics Providers: We use Google Analytics to help us understand site traffic and page usage. Google uses cookies to collect this data. Their use of your information is governed by their privacy policy: https://policies.google.com/privacy. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

    • Marketing & Advertising Platforms: Services like Facebook Ads, Google Ads, and Microsoft Advertising to help us deliver targeted ads and measure their effectiveness.

     

  • Legal Compliance: We may disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g., a court, government agency, or law enforcement), such as to comply with a subpoena or similar legal process.

  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred as a business asset.

  • Protection of Rights: To investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, illegal activities, or as evidence in litigation in which we are involved.

4. BEHAVIOURAL ADVERTISING

As detailed above, we utilize your Personal Information, specifically your Device Information, to provide you with targeted advertisements or marketing communications tailored to your interests. This involves sharing limited data (like browsing behavior) with our advertising partners.

You can learn more about how targeted advertising works by visiting the Network Advertising Initiative’s ("NAI") educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

To exercise choice and opt out of targeted advertising from participating members, you may use the following links:

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Please note that opting out does not mean you will stop seeing ads entirely; it means the ads you see will be less relevant to your interests and not based on your browsing behavior on our Site.

5. DO NOT TRACK

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. Currently, there is no uniform technological standard for recognizing and implementing DNT signals. As such, our Site does not currently respond to DNT browser signals or mechanisms. We await the development of a common industry standard for DNT.

6. YOUR DATA PROTECTION RIGHTS

Depending on your geographic location, you may have certain rights regarding your Personal Information.

  • For European Economic Area (EEA) & UK Residents: Under the GDPR and UK GDPR, you have the right to access, correct, update, or request deletion of your Personal Information. You can object to the processing of your data, request restriction of processing, or request data portability. Where we have processed your data based on your consent, you may withdraw that consent at any time. To exercise these rights, please contact us using the details below. We process your information to fulfill contracts (processing your order) and to pursue our legitimate business interests (as listed above). Note that your information will be transferred to and processed in countries outside the EEA/UK, including the United States and Canada, which may have different data protection laws.

  • For California Residents: Under the CCPA/CPRA, you have the right to know what personal information we collect, use, disclose, and sell; the right to delete personal information we have collected from you (with exceptions); the right to opt-out of the "sale" or "sharing" of your personal information; and the right to non-discrimination for exercising your privacy rights. We do not sell personal information as defined under the CCPA.

  • For Residents of Other Jurisdictions: You may have similar rights under local laws. We will comply with all applicable data protection laws.

To exercise any of these rights, please contact us. We will respond to your request in accordance with applicable law. We may need to verify your identity before fulfilling your request.

7. DATA RETENTION

We retain your Personal Information only for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Order Information: When you place an order through the Site, we will maintain your Order Information for our records for the duration of our business relationship and thereafter as required by tax, commercial, and other applicable laws (typically for a minimum of 7 years).

  • Device Information: We retain Device Information for a shorter period, generally for analytics and security purposes, typically up to 26 months.
    If you request the deletion of your data, we will anonymize or delete it, subject to any legal obligation to retain certain records.

8. DATA SECURITY

We implement appropriate technical and organizational security measures designed to protect the security of your Personal Information. We use industry-standard encryption (SSL/TLS) for data transmission, secure servers, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

9. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, and other factors. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy regularly to stay informed about how we are protecting your information.

10. MINORS

Our Site is not intended for individuals under the age of 18 ("Minors"). We do not knowingly collect Personal Information from Minors. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us immediately. If we become aware that we have collected Personal Information from a Minor without verification of parental consent, we will take steps to delete that information from our servers.

11. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy, our privacy practices, or if you wish to make a complaint, please do not hesitate to contact our Data Protection Officer/Privacy Compliance Team:

By Email: service@watches5.com

By Postal Mail:
Watches5
RM D 10/F TOWER A BILLION CTR 1, WANG KWONG RD, Kowloon Hong Kong SAR

We will endeavor to respond to your inquiry promptly and resolve any concerns you may have.